Increase Your Business through College ... - Global Business News

Naturally, the goal of any business is to increase their business and grow. In order to exceed previous growth, you need to reach out to new markets. For many businesses, this means that you?re going to have to include a college marketing strategy so that you can reach the new college students and graduates that become buyers each and every year. Because the college market is always growing (old targets become adults and new college students take their place) you need to work on gen y advertising and take advantage of this growing market.

Today?s generation is more in tune to the needs of the world than ever before. Because of this, they prefer to use companies that are ecologically responsible or globally responsible for other people. This is an excellent way to make your business more appealing to the younger generation, but you?re going to have to ensure that they know that you support a worthy cause, which you can do by including cause related marketing campaigns into your marketing strategy. This is a type of marketing that uses your charity work as the basis for your campaign.

One creative way to market your products and your services in a way that will appeal to generation Y is to use CampusAuction. This is an auction website that is associated with over 200,000 colleges around the country. Companies donate products to the auction site, students bid on the products and then the proceeds from the auction goes to charity. This makes your business appear to be altruistic to potential buyers. What?s more, you are now targeting customers who are already in the market for what you sell. Those that didn?t win the auction may come to you to make their purchase.

Sometimes you have to give a little to get a lot and that?s what CampusAuction can do for you. Instead of spending thousands or hundreds of thousands of dollars on advertisements that college students don?t watch, you donate a few products and then let them be your advertisements for you. This type of college marketing is unique and has proven to provide results again and again!

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